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March 31, 2023

Things You Need To Know Before Starting Mass Mailing

Mass mailing is, as the name implies, sending one email to multiple people at once. This concept can be applied to Email Marketing as well since they both refer to the same thing.

What is it used for? What is the definition of an email marketing strategy? What can you do to include it in your Marketing Plan? Don’t miss any details and find out the best platforms for developing your email campaign.

How to do mass mailing?

Before you can start sending emails, it is important to segment and qualifies the Database. It is important to ensure that all email addresses you have are valid and consent to receive communication via this channel.

After this, you can segment your contacts. It will all depend on your campaign’s objectives, but you can divide your contacts based on where each user is in the purchasing process.

A potential customer? Usual? Is he familiar with your product? You can tailor different messages to your business audience to send them completely customized messages.

A responsive model adapts to all screens and is the best way to design your campaigns. Mobile is the device with the highest opening percentage. This means that the template should be set up for mobile.

You should also be focusing on the content you will offer. Does it serve a purpose? Is he attractive? Don’t forget to include a subject that encourages people to open your mail!

Email Marketing Platforms

Multiple platforms exist to conduct mass mailing campaigns. Each platform has different functions. Mailchimp offers many benefits when it comes to configuring shipments, including segmentation, measuring results, customer loyalty, and so on.

When should you send email campaigns?

First, you need to know that there is no perfect time or day to send your shipments. However, shipments sent on Tuesdays and Thursdays have a higher opening rate. What is the average open rate for email marketing?

Keep in mind your key dates and plan your campaigns to reach customers the day before. You may be able to increase sales significantly by planning your shipments so that your Database is aware of your offers.

It will depend on what type of services or products you offer. However, it is important to remember that not everything works for everyone.

Also, check the other useful and interesting articles here.

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